Ciao beauties,
Welcome to the sacred side of fashion.
We are on a mission to change the fashion industry, to bring back the love & intention on how we adorn our skin and how we show up for the earth in that process.
After studying fashion in London I found myself quite disgusted by the fashion industry: competitive, polluting and disempowering customers from the supply chain process.
I longed for fashion to be a space where connection thrived, where we could learn and explore different artisanry without the snobiness of it all and where people were encouraged to learn about where what they consumed came from.
But before I could create that I had to go on my own journey : Every collection is a mirror of my inner journey. Designing is the process through which I integrate my journey.
When I graduated from Fashion University in London, I was called on a spiritual journey to India and from then on I knew… that what I designed had to add meaning to the world.
It had to become my contribution to the world.
It had to carry the codes I was anchoring within my own spiritual journey.
So I embarked on a journey of self discovery. Studying with different masters from different mystery school in sacred lands.
I went deep with soul work and I knew my inner artist would one day come through again.
I didn’t know when. And there were times where I lost hope. I lost the inspiration I had always felt for creating Art, and it was hard to not feel that SENSE in creating anymore but I trusted - I knew when the day would come to channel my art into physical form again - the message would be clear.
It was after new years 2024. I knew it was going to be a big year for me. I had just gone through a powerful Tantric initiation and decided to go integrate by the river Ganga in Rishikesh, India.
I was praying to the river, giving her offerings everyday, singing her songs, purifying myself in her waters. And everyday I would spell the same prayer “ Show me great Goddess, show me, I surrender my heart to you, I know I am here for more, I know I am here to offer more my heart to the world, show me great goddess how I may do that, I am you humble server, your warrior of light.”
I would pray and then sit in meditation for hours - without even feeling them pass. And one day the Revelation came through.
After over a week of prayer and meditations by the Ganga MA. The revelation came through.
I had just offered roses and my prayer and was sitting on a rock as the river flowed. I still remember her color this beautiful pearly emerald. I was washed by the sweetness of Ganga and in a total state of Bliss in meditation when a voice said:
“SACRA is your creative outlet. The vessel from which your inner artists will be activated as an offering to the world. It is time you share your gifts in adornment and you must journey to Rajasthan to make it happen”.
So there it was as clear as ever.
The moment had come for the artist in me to come center stage again. The moment had come for me to share my gifts, my vision of beauty and my offering to this world community. A project that would mean something for me and would write a better story for the world. And I had to go to Rajasthan, somewhere I’d never been, to make it happen…
After receiving such a transmission I felt I needed to come back down to earth with a nice chai. I went to a friends cafe in Rishikesh, called Raja and sat at the last free table.
Shortly after a man came in and asked me if we could share the table - and I said yes.
We got talking and it turns out Hari (yes like the God, which I was praying to for weeks prior btw) is from Rajasthan. So he invited me over and made me feel so welcomed there. He introduced me to his friends and… one of them has a studio of artisans in Jaipur.
And yes… you guessed it right. This woman and I became great friends and as soon as I walked into her studio and Ella fitzgerald was playing in the background and all the artisans looked up at me from their hands in embroideries and other beauties I knew. I knew I was is the right place.
And that’s how I met the talented hands and souls behind what we bring to life. A story of alignment and a lot of faith in the possibility of MAGIC.
We are on a mission to transform the fashion industry to make it a space of connection and collaboration. We work hand in hand with our artisans to support their work. We source our fabrics with intention and are part of every step of the process before they land on your skin. Fashion for us is not just a business - it’s about adorning our body temples with materials and processes that are filled with love. We are living altars, decorated with divine intention. Because when you wear something thats been made with divine intention it transforms the way you feel. And when we feel good - we do good and then … we change the world.